Modell Funeral Home

After renovating their facilities, the owners of Modell Funeral Home decided it was time to refresh their look. They wanted a fresh brand identity, that was soft, subtle, and supportive—reflecting the support services they provide families in difficult times.

We created modern spin-off of the original logo that Modell had used since 1955. The new logo uses a serif font with a contemporary nod to the traditional gothic, blackletter script present in their old identity. We incorporated young leaves to represent the tree of life, a motif that can also be found in the funeral home’s interior. Modell’s new logo was later integrated into the design of business cards, a letterhead, envelopes, and outdoor signage.

Old Branding

New Branding

Sign - Front Entrance

Sign - Back Entrance